Building a Buzz: Marketing Cybersecurity Education to Students

Learn how to ignite student interest in cybersecurity through "Building A Buzz: Marketing Cybersecurity Education to Students." This session details how the Clark County School District (CCSD) launched a dynamic marketing campaign for nearly 300,000 students following recent high-profile cyber incidents.

In partnership with Cyber.org, CCSD leveraged high-quality online content to teach students how to secure personal data, recognize scams, and avoid malware. Moving beyond traditional methods, the initiative focused on creative, attention-grabbing strategies to drive participation and prepare a future cyber workforce.

Attendees will discover practical, innovative tactics to promote awareness and inspire the next generation of digital defenders in their own districts.